Hemel Hempstead-based Autorama Group has selected Ebbon-Dacs’ market-leading e-
procurement platform, Leaselink, to handle all new vehicle orders across its three main brands
and generate operating efficiencies across the business.
Autorama, which has experienced rapid growth in the last four to five years, is one of the UK’s
largest credit brokers and operates a fully funded fleet of around 45,000 vehicles. It is the major
sponsor of National League football in the UK.
The business operates across three main brands: Vanarama, which specialises in sales of light
commercial vehicles; Motorama which provides new cars to both B2B and B2C customers; and
Pick-up Direct which handles sales of new pick-up trucks.
The Group orders some 15-16,000 new vehicles per annum across its three business lines, and
had previously relied on manual processes and spreadsheets. However, these were neither
scalable nor could they cope with the pace of growth the business had witnessed in recent
To identify a more efficient and fully automated alternative, Chief Commercial Officer Jo Elms
headed up a selection and implementation project which began by evaluating the main e-
procurement platforms in the UK.
It quickly became apparent that Ebbon-Dacs’ Leaselink solution was not only the most widely
used platform by both dealer groups and the industry as a whole, but it was the most
transparent, easiest to use and most readily recognised.
The Autorama Group has some 60 supplying dealers on its system but a central core of around a
dozen groups supply the bulk of new vehicle orders.
“And they were all familiar with and regular users of Leaselink which made our decision even
easier,“ said Jo Elms.
Leaselink is the market-leading web-based e-procurement solution in Europe and has supplied
and tracked vehicles worth over £18bn in the last four years. It is used to electronically source
more than 210,000 vehicles a year and links around 2,000 franchised dealers and several vehicle
manufacturers to a community of major leasing, rental and fleet management suppliers.
Elms said the implementation of Leaselink was already bringing a number of benefits, including
greatly improved transparency; the ability to track orders anywhere in the supply pipeline; the
removal of manual purchase orders with a fully streamlined and automated ordering process;
better management information reporting; and the speeding up of delivery times by around
“We use Leaselink in conjunction with Stocklink, a standalone system that Ebbon-Dacs
developed several years ago and which gives our sales team an overview of the vehicles we hold
“They can then reserve a vehicle for 48 hours on the customer’s behalf, but if the deal is not
completed by then, the vehicle goes back into stock. It gives us more structure and control to
our sales process,” she said.
As the next phase of its implementation, Autorama also plans to use Ebbon-Dacs’ highly-
acclaimed moDel vehicle delivery and collection solution to control all deliveries of new vehicles
in the future.
The moDel system, which integrates fully with Leaselink or can be operated as a stand-alone, is
now employed by 17 of the UK’s largest contract hire and leasing companies, along with several
vehicle manufacturers and daily rental companies, and has recently achieved record results with
over 30,000 movements in one month.
Justine Hawkins, Head of Commercial for Ebbon-Dacs, commented: “We are delighted that the
Autorama Group has selected our Leaselink solution to handle all new vehicle orders across its
three main brands, and are confident the platform will deliver the efficiencies in terms of
manpower, time, management reporting and transparency that the business is looking for. “
Notes to Editors
Ebbon-Dacs is well established as a provider of hosted, web based technology solutions to the automotive contract hire and leasing community. For around 20 years, the company has focused on connecting and automating the fleet community with an increasing range of platforms.
The company, which is owned by a private equity group, has an international presence in the Netherlands and Germany, and through partners in Italy. In the UK it recently acquired the Licence Check vehicle licence checking business.
Leaselink is Europe’s market leading web based e-procurement solution, linking franchised dealers and motor manufacturers to major leasing, fleet management, and rental companies.
An established online community, Leaselink is accessed by over 2,000 franchised dealers and dealer groups every day to respond to tenders and optimise the supply of fleet vehicles. Last year, the platform was used to order more than 210,000 new vehicles by the UK’s leading leasing, rental and fleet management companies.
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